The Human Behind the AI
I'm Chris Costa, and I've been helping businesses succeed online for over a decade. Now I'm focused on the biggest shift since the internet itself.
From SEO to AI: A Journey
I started building websites and doing SEO back when Google was still figuring out what it wanted to be. Through Chicago Web Services and Costa Technologies, I helped hundreds of local businesses get found online, generate leads, and grow. I learned what actually works—and more importantly, what doesn't.
Then ChatGPT happened. And everything changed.
I saw it immediately: this wasn't just another marketing tool. This was the biggest technological shift since the internet itself. The businesses that figure out how to use AI will dominate their markets. The ones that don't will get left behind. There's no middle ground.
So I went all-in. I spent the past year building, testing, and refining AI systems for real businesses. Not theory—practice. I wanted to know what actually works when you implement AI in a law firm, a medical practice, a real estate agency. What delivers ROI? What's just hype?
Here's what I discovered: most AI "consultants" give advice. They hand you a strategy deck and wish you luck. That's not what businesses need. They need someone who will actually build the systems, integrate them, and make sure they work.
That's what I do. I don't just tell you what's possible—I build it, deploy it, and manage it. When you work with me, you get working infrastructure, not recommendations.
Why I Focus on Small-to-Medium Businesses
Enterprise companies have teams of engineers and million-dollar budgets for AI. They'll be fine. But the local law firm, the family dental practice, the independent restaurant—they deserve the same advantages. I believe AI shouldn't be a luxury only big companies can afford. That's why I focus on making enterprise-grade AI accessible to businesses that actually need it most.
My Approach
Three principles that guide everything I do.
Build, Don't Just Advise
I don't hand you a 50-page strategy deck and wish you luck. I build working systems—the actual tools, automations, and infrastructure your business needs. When we're done, you have something real that generates results, not just recommendations.
Keep It Simple
AI should make your life easier, not more complicated. I handle the technical complexity so you don't have to. You shouldn't need to understand machine learning to benefit from it—you just need results.
Transparent Pricing
No hidden fees. No surprise invoices. No 'we'll figure it out as we go.' Before we start, you know exactly what you're paying for and what you're getting. I believe good business is built on trust, and trust starts with honesty.
The CC Twins
Chris Costa
The Human
Strategy, business understanding, client relationships, and making sure everything actually works for your business.
Claude Code
The AI
Rapid development, code generation, automation building, and executing complex technical tasks at superhuman speed.
Together, we're the CC Twins. It's not AI replacing humans—it's AI amplifying what humans can do. I bring the business strategy, client understanding, and quality control. Claude brings the technical horsepower. The result? We deliver in weeks what used to take months.
Companies & Projects
Costa AI
CurrentFounder
My current focus—bringing enterprise AI capabilities to businesses that deserve better.
Legal Search Marketing
CurrentFounder
AI-powered marketing specifically for law firms. Where I first proved the AI Operating System concept.
Costa Technologies
Founder
Web development and digital solutions. The foundation of everything I learned about building for businesses.
Chicago Web Services
Founder
Where it all started. SEO, web design, and learning what businesses actually need (not what they think they need).
Let's Talk About Your Business
I'd love to hear about your business and explore how AI might help. No pressure, no pitch—just a conversation.
Or email me directly at chris@costa.ai