Get Recommended By AI
When ChatGPT, Claude, or Perplexity answers questions about your industry, will they mention your business?
What is Generative Engine Optimization?
The Way People Search Is Changing
Millions of people now ask ChatGPT, Claude, and Perplexity questions they used to Google. "Who's the best divorce lawyer near me?" "What CRM should I use for my business?" "Which dental practice has the best reviews in Chicago?"
These AI assistants don't show a list of links—they give direct recommendations. And those recommendations are based on which businesses have established themselves as authoritative, trustworthy sources.
GEO: Becoming the Business AI Recommends
Generative Engine Optimization (GEO) is the practice of building your business's authority, content, and online presence so that AI systems recognize you as a trusted source worth recommending.
It's not about gaming the system. It's about genuinely becoming the expert that AI systems—and the people using them—can trust.
This Is Different From Google SEO
Ranking #1 on Google doesn't mean AI will recommend you. AI systems evaluate authority differently—they look at citations, expertise signals, content clarity, and mentions in sources they trust. A business with great SEO but weak authority signals might be invisible to AI assistants.
You need both SEO and GEO for complete search visibility.
Why This Matters Right Now
100M+
Weekly ChatGPT users
Actively researching products, services, and businesses
40%
Of Gen Z prefers AI
Over traditional search engines for finding information
2025
Year of AI search
Gartner predicts 25% decrease in traditional search by 2026
<5%
Of businesses optimize
For AI recommendations—massive early-mover advantage
Your Competitors Probably Aren't Doing This Yet
GEO is still emerging. Most businesses are completely unaware of it. The ones who invest now will establish authority while others are still figuring out what's happening. This is a rare early-mover opportunity.
How AI Systems Decide What to Recommend
AI assistants evaluate multiple signals when deciding which businesses to mention.
Authority Signals
Publications, citations, reviews, and credentials that establish expertise
Content Quality
Clear, factual, well-structured information that AI can understand and trust
Cross-Platform Consistency
Matching information across your website, directories, and social profiles
Unique Expertise
Original research, data, and insights that make you a primary source
Authoritative Mentions
Being cited by publications, experts, and sources that AI systems trust
How We Build Your AI Visibility
AI Visibility Audit
Understand exactly where you stand in AI recommendations
AI Response Testing
See exactly how ChatGPT, Claude, and Perplexity respond to queries about your industry
Visibility Analysis
Identify where (and if) you're being mentioned in AI responses
Competitor Comparison
See who AI recommends instead of you—and why
Gap Identification
Pinpoint what's missing from your AI authority profile
Authority Building
Establish the credibility that AI systems recognize
Publication Placement
Get featured in sources that AI systems trust and cite
Citation Building
Build a network of references that signal authority
Expert Content
Create comprehensive content that becomes an AI reference point
Original Research
Develop unique data and studies that AI systems cite
Content Optimization
Structure content so AI understands and cites it
AI-Optimized Structure
Format content so AI can easily parse and understand it
Factual Clarity
Clear, verifiable statements that AI confidently shares
Comprehensive Coverage
Topic depth that positions you as the definitive source
FAQ Optimization
Answer patterns that match how people query AI assistants
Monitoring & Tracking
Track progress and continuously improve
Regular Testing
Ongoing AI response testing across major platforms
Mention Tracking
Monitor when and how AI mentions your business
Competitive Watch
Track competitor AI visibility changes
Strategy Refinement
Continuously improve based on real results
How This Actually Works
A potential client asks ChatGPT:
"Who's the best personal injury lawyer in Chicago?"
What ChatGPT considers when answering:
How we position you to be included:
Result: When AI evaluates "best personal injury lawyer in Chicago," your firm has the authority signals, citations, and content quality to be included in recommendations.
Who GEO is Best For
Competitive Markets
Where differentiation matters and AI recommendations could tip the scales
Professional Services
Law firms, consultants, agencies—where expertise is the product
Healthcare Providers
Medical practices, specialists, health services where trust is paramount
B2B Companies
Where buyers research extensively before making contact
Growth-Focused Businesses
Companies wanting early-mover advantage in AI search
Thought Leaders
Experts wanting to cement their authority in AI knowledge bases
GEO Questions
Find Out What AI Says About You
Get a comprehensive report showing how ChatGPT, Claude, and Perplexity respond to queries about your business and industry. See where you stand—and where the opportunity is.